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Showing posts from July, 2011

The Importance of Diffusion

by Anthony Grimani “Um, what’s diffusion, and why do I need it?” is the question from my client. Slowly, I take a breath, count to ten, and consider my options. First, I could scream, stomp around the room, and pull out my hair. Second, I could suddenly remember that I’m terribly late for another meeting (which is probably true) and beg to be excused. Third, I could remain calmly in my seat, smile, and politely explain the answer. Considering the nature of this client and his job, it looks like it’s option number three. Here’s the sad thing. You might think that this client is a novice end user – the type whose digital clocks all blink 12:00. But he or she could just as easily be a custom integrator! I see it all the time: People who design home theaters for a living don’t know what diffusion is or why they need it. What’s particularly frustrating is that I have spent many hours over that past two decades doing my best to educate them. So let’s make this real. Do you know why diffus

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