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Let's Talk Money - by Anthony Grimani

Selling a Theater as a Complete Room Can Help Ease Sticker Shock

“How much will this home theater cost, and what is included in this price?”

These questions sound familiar, right? I deal with them every day, even though, in my work, we don’t handle the construction, equipment sales, integration, or programming. Fortunately, an approach that I have been using seems to work very well for answering the “price” question without triggering sticker shock. > READ MORE

Excerpted from article published June 27, 2010 by Residential Systems magazine.

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